People 1st* and Business Link are pleased to invite you to find out first-hand how your business can benefit from training and take part in hospitality, leisure, travel and tourism focused masterclasses. These aim to tackle some of the biggest issues in the sector today - customer service and marketing.
These free half-day workshops are designed to deliver practical, no-nonsense benefits for your business -
Focus on Marketing Workshop - 09:00 (09:30 start) - 12:30
A practical, proven course designed to equip your business with the skills needed to successfully market and grow through the recession.
- Do you want to gain an even better understanding of how to utilise your marketing budget?
- Do you need to ensure that every penny of marketing spend is worthwhile?
- Are you new to marketing? Want to improve your knowledge in this area to raise your confidence and talents?
- Then this session is for you, giving you an excellent route into how to promote your business effectively to your target customer
This session will cover:
- Identifying and understanding your customer / Researching your market
- Identifying and clarifying your product / service
- Completing a SWOT for your business
- Emerging marketing trends and ideas
- Low cost ways to raise awareness of your business
Customer Services Workshop - 13:30 (14:00 start) - 16:30
A world class workshop developed by the sector skills council following a major consultation with industry experts and over 2,000 businesses, focusing on how your business can achieve excellence in customer service. This session will cover
- Do you want to ensure your customers come back again and again?
- Ensure the customer experience lies at the heart of your business?
- Do you need to ensure your team can deliver the high standard of service your business needs?
- If so, then this high impact, practical session will equip you with skills you need to implement excellence in customer service
This session will cover:
- The procedures and behaviours that underpin excellent customer service
- Identifying the cost of poor customer service - and putting it right!
- Best practice - what are the skills needed to create consistently excellent customer service?
- Systems and processes that support customer service
- How employers and mangers can lead in creating excellent customer services
At both workshops delegates can meet local skills advisers and find out how to benefit from advice on training, as well as a range of other initiatives from People 1st and Business Link.
Attending delegates will also receive -
- Free subscription to the industry dedicated uksp.co.uk for six months - worth £500
- Entry into a prize draw to win £1,000 of Stonebow training per event
The events will take place on the following dates:
Date |
Region |
Venue |
13 January |
North East - POSTPONED |
Newcastle FC |
14 January |
North West - POSTPONED |
Birchwood Park, Warrington |
19 January |
West Midlands |
Aston Villa FC, Birmingham |
21 January |
London 2 |
Emirates Stadium, London |
26 January |
East of England |
Norwich FC |
27 January |
South West |
Leigh Court Conference Centre, Bristol |
28 January |
Yorkshire and Humber |
Sheffield United FC |
3 February |
North East |
Newcastle FC |
9 February |
North West |
Birchwood Park, Warrington |
Places on these free industry specific courses are limited and will be allocated on a first come first served basis - to register your interest and reserve your place please click below *People 1st - The sector skills council for hospitality, leisure, travel and tourism. |
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